Privacy and Security Issues Cause Consumer Anxiety
2018 has been a big year for privacy and security awareness. Some of the most popular internet companies have faced push-back from consumers over their data privacy practices. Facebook and the Cambridge Analytica scandal dragged on for the first half of 2018.
74% of Americans say it is “very important” to be in control of their personal information.
Source: Pew Research Center
Privacy is at the front of people’s minds. Unfortunately it takes big privacy breaches in the news to make people aware of the threats associated with the products they use every day.
According to this Pew Research Center survey, less than half of respondents were at least somewhat confident that their records will remain private and secure. The most trusted group was credit card companies with 38 percent of respondents at least somewhat confident their records would be kept private.
People Don’t Trust Their Search Engines…🤔
Another statistic that stood out to use was that only 16 percent of respondents said they trusted their search engine provider to keep their records private and secure. Search Encrypt sees this as a major issue, and it is one we are constantly working to change.
Unfortunately, private search engines only make up around 1% of the U.S. search engine market. If you don’t trust your search engine because it’s tracking you, Search Encrypt can give you peace of mind.
Apple Is 2018’s Privacy Winner
In the aftermath of the big Facebook data scandal, Apple’s CEO Tim Cook was incredibly outspoken on privacy. Even though many people are still skeptical about Apple’s true privacy practices, public perception of the company improved after Cook’s remarks.
Facebook’s stock took a huge hit after the company released that it was going focus more on privacy, which the company said would negatively impact its huge profit numbers.